Content outline in sessions
LinkedIn has evolved to the business platform of today, providing the most efficient ways for networking, recruiting, campaigning up to people development, globally. No matter the size of your business or the field, it is possible to meet your match and move your company forward on LinkedIn. In a 4-session interactive, inclusive and informative course, we work our way through LinkedIn fundamentals, a holistic communications and campaigning approach, to specifics of recruiting, providing you with a playbook by the end of our time together which enables you to DIY.
LinkedIn Fundamentals
- Participants: Motivation, tone & intention setting (for what are YOU doing it, what are your expectations) * mindfulness tbd.
- CP: Cosmyc Academy philosophy (why and how, ie. learning types, our values, our goal for the participants) * non-violent communication tbd.
- General outline of contents
- Social Media fundamentals (channels, developments, some interesting statistics, B2B vs. B2C)
- LinkedIn basics (personal profile vs. company profile, set up walkway for profiles that work hand in hand)
LinkedIn Strategy
- Content Marketing Process (basic version, only for LinkedIn)
- Target audience (who)
- Goal setting (why) & metrics / measurement
- Messaging (what, people, product, values …) & formats
- How to: Content creation
- Strategic content planning (from the angle of your target audience vs. company goals)
- Outreach: Groups, Invites, Messages, Reposts, Congresses, Webinars
- Measurement
Digital Ecosystem
- Owned and social media (website, newsletter, other channels → building on Content Marketing Process from Session 2)
- General importance of design, branding, CI/CD (company strategy), imagery, tonality
- PR (media landscape, journos, networking, positioning of spokespeople or CEOs, conferences, crisis communication, etc.)
LinkedIn Specialties
- LinkedIn Recruiting + Employer Branding & People Development: Jobs, Recruiting, Campaign Manager, LinkedIn Learning
- LinkedIn for lead generation
- LinkedIn Campaigning (building on CMP from Session 2&3: target audiences, campaign logic, budget estimation, performance measurement)
- Creating a LinkedIn campaign for recruiting
- Closing / Sharing Circle
Take away of this course
Participants will take away a broad understanding and hands-on training that enables them to manage communications, recruiting activities and campaigns on LinkedIn
Channels
A comprehensive and up-to-date overview of social media channels and trends
Profiles
An introduction to LinkedIn fundamentals: your personal profile, your company profile and how they best work hand in hand
Contents
Insights into strategic content planning: from target audiences and goal-setting to messaging and successful outreach
Communications
A holistic overview of and deep dive into the connections of digital communications, PR and design
Campaigns
An introduction to LinkedIn recruiting and campaign tools
Format parameters
- Workshop sessions including presentation elements / information transfer as well as interactive elements for more involvement → create at least one interactive element per 30 minutes (ideally 4-5 elements in a session of 90 minutes)
- Optional homework / tasks for participants to deepen their understanding after the session → create a central question that makes them think about their company / goals / values / etc.
- Certificate upon completion as an incentive / for credibility
- Different presenters / workshop hosts ideally
- Materials are sent to the group after each session
Who can participate?
- Professionals in from all backgrounds and industries are welcome
- No previous Social Media knowledge/ experience is required
- The course and all materials will be in English or German (according to preference)
About us
We are a team of experienced, passionate communications experts. We have been working with some of the most renowned tech companies, Venture Capital firms and startups. We help strengthen your presence, foster brand-building and reputation in order to foster growth and new opportunities. With a holistic approach, including Brand, PR, Social and Owned Media.
Our Speakers
Kristin Gabriel
Kristin is an expert in comms strategy, positioning, digital communications and content. She has a 10 years track record as a consultant and team lead for leading brands in various sectors.
Still have some questions?
We are passionate comms experts with extensive experience working for Venture Capital firms, startups and high-growth tech companies. We understand the drivers and demands of businesses from different fields and the pace that change in an increasingly competitive ecosystem can require. We navigate through trends, where to hop on and what to let out, building and maintaining awareness to foster growth – of you as an employee, personally and professionally, your team of experts, your business and your corporation.
How can I register to the course?
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Which certificate will I receive?
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Can I cancel the my order?
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How is payment and money back regulated?
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